Website Positioning
What is Sponsored Links Advertising ?
Search engine sponsored links campaigns allow you to put your site in top search results in only few days every time potential prospects search for keywords relevant to your products and services. Compared to organic SEO which could take many months, pay per click (PPC) campaigns will deliver conclusive short term results very quickly. All major search engine networks such as Google, MSN, Yahoo, AOL, Ask Jeeves, Voila, Wanadoo, Toile du Québec provide sponsored links services.
How does a PPC campaign work ?
You choose the search engine where you want to target your PPC campaign, your country or region, an ad title with a short description (2 lines), a displayed URL pointing to your web domain and a destination URL where your leads will land after clicking onto your ads. Leads can be routed directly to a specific page other than your company home page.
Once all this is setup, keyword combinations (single keywords, expressions or even phrases) must be generated. These keywords will trigger your ads every time potential customers attempt to look them up using their web search engines. By optimizing your keyword performances your site will be shown in the top results according to the cost per click settings of your PPC campaigns.
How much does it cost ?
Search engine networks let you bid on the keywords that you would like your ads to be triggered by. If you bid higher than everyone else who has bid on the same keyword, your ad is more likely to appear near the top position of the search engines sponsored links section:
You can control your campaign costs by choosing your own daily budget and maximum cost per click (CPC) or CPM.
Cost per click mode will bill your account every time someone clicks your ads. In CPM mode, advertisers set the maximum amount (max CPM) they're willing to pay for each 1000 impressions their ad receives. The price paid is the same whether users click on the ad or not. This is different from cost per click (CPC) campaigns, where advertisers pay only when their ad receives a click.
CPM mode will bill your account every time your ad receives 1000 impressions.
Pay per click campaigns are billed every time a lead clicks one of your ads, just like a prepaid phone card. In this case, unlimited impressions can be generated and only clicks will be charged.
Most web search engines allow you to deposit less that 100$ in your account, Google Adwords for instance, will ask you to enter your credit card information and clicks will be charged as they are generated.
The complexity and constant evolution of search engine marketing systems make it rather difficult for new comers to operate, optimize and monetize sponsored links campaigns. For instance, the keyword « Montreal » can easily go for 0,50$ per click, while « Montréal » will only go for 0,03$; generating a fair share amount of leads.
Measure Sponsored Links ROI results
Every search engine marketing tool provides tons of statistical information about your campaigns, but in order to use this data you’ll need to connect and gather multiple systems. To simplify this series of complex operations, Skooiz.com developed an exclusive multi-network platform for managing all you sponsored links campaigns. Skooiz platform lets you monitor all of your campaigns online, but also track, manage and optimize them effectively via one single web interface. Skooiz pay per click advertising platform allows you to assess quickly, easily and precisely ROI for each one of your sponsored links marketing operations.
