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Corresponds to your site’s web address, e.g: http://www.monsite.com
Keywords are simple words or word combinations used by web surfers to find out information about specific products or services on search engines.
e.g: Take for instance an Adwords campaign where a Canadian insurance broker decides to advertise his services by bidding on 3 keywords: “insurance”, “car insurance” and “home insurance”. If his bids are high enough, all of his Adwords text-ads will be displayed along side Google search results every time someone looks up these specific keywords.
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