Tracking and behavioural analysis: observing and analyzing for more strategic campaigns!
Our application tracking and behavioural tool enables you to analyze the behaviours of your target customers from the time they receive your email so you can measure the impact of your offers.
This detailed and personalized tracking tool lets you see who opened and did not open your emails, who clicked and did not click on the link to your promotional offer, who unsubscribed, etc.
The behavioural data collected enriches your customer profiles and enables creating segments based on specific behaviours – information you can use to make your campaigns more effective.