Search Engine Optimization
Optimize your site for Search Engines
What are you doing to make you company’s website more visible to prospects ?
If your prospective customers don’t remember your site’s URL address, you can only rely on search engines such as: Google, Yahoo, MSN. Even though thousands of different directories can list your website; problem is they all have their own rules. Your position in natural search results is neither alphabetical, nor is it proportional to a paid amount. It will depend entirely on the relevancy and readiness of your site or if you prefer its capacity to work with search engines crawlers and bots in order to by found, ranked and listed.
Optimization of natural search results fits in the marketing approach of your company as an effective way to transform your website into a generating tool of leads, notoriety, recruitment, sales and also a turnover of public image.
A Search Engine Optimization (SEO) intervention on a particular company’s website consists in establishing various operations to increase the amount of visitors to your website by ranking high in the search results of leading search engines.
Following a search query by a user about your company’s name and/or its services, the higher your site ranks in the results of a search, the greater the chance that site will be visited by the user. It is common practice for Internet users to not click through pages and pages of search results, where a site ranks in a search is essential for directing qualified traffic, leads and ultimately sales conversions toward your site.
SEO Market Data
A company that appears within the top results of a search engine has a tendency to make people believe that is the leader in its field.
- The web counts more than 8 billion pages.
- Each day 7 million new pages are created.
- 90% of surfers use the major search engines in today’s day and age.
- The first 2 or 3 pages of results are the most consulted.
- Only 7% of the site are optimized.
- The first position generates 3 times more traffic than the 5th.
Search Engine Optimization benefits
The most cost-effective and profitable way to generate qualified traffic toward your site.
Your prospective customers find you at a convenient time, on their own initiative, while actively seeking for your products or services. Your notoriety and your public image is drastically improved. Not to mention that all the visitors that enter your site are qualified prospects.
Our Work Policy
Search Engine Optimization of a particular site is a complex task. It is a long procedure that requires the right techniques and a perfect understanding of today’s leading search engine technologies.
Skooiz.com makes it a point to advise that we do not always guarantee your site will be positioned at the top of the result page, but we also make it a point to make sure we will do everything in our power to get you there.
Moreover, Skooiz.com never works with more three customers who intervene in the same field over one identical period.
SEO audit
Several audits will be carried on by Skooiz’s SEO experts to evaluate if your site conforms to leading international Search Engine (SE) guidelines. These series of detailed analysis are the starting point of our SEO mission and consultancy intervention.
Technological and structure analysis: can your site be referenced appropriately by search engines ? Does it’s current structure allows SE crawlers and bots to do their job correctly ? What actions to take to correct found SEO deficiencies and improve ranking ?
Traffic analysis: based on your log files, it provides detailed stats on the provenance of your visitors by region and search engine. If this data is currently unavailable on your site, we will install traffic analytics tools to assess your stats.
Popularity analysis: fundamental criteria for search engines, it measures the number of inbound links or sites pointing to your domain.
Website positioning analysis: by testing pre-select keywords, we compare your site’s current ranking to competitor sites.
Choosing the right Keywords
Relevant keywords consistently scatter through your site are among the basic techniques on which your company will be found in search engines: what advantage would a keyword bring if it’s not used by prospective customers to search for your products and services ? What advantage a highly competitive keyword coveted by tens of thousands of different sites (e.g: “computer“) will bring if it will never allow your site to rank among top search engine results ?
To improve this process, we establish a positioning campaign (sponsored links) on the search engines that best correspond to your needs. The ultimate goal of this intervention being to draw up the list of keywords used by your target audience to find your company and products, thus helping you come up with the most relevant keywords that drive qualified traffic to your site.
Planning and implementation of your positioning
This first step consists in rewriting texts and editing existing pages tags on your website as well as creating new pages to seduce search engines.
- Writing "content pages" texts and layouts.
- Creation of "content pages".
- Home page(s) optimization for search engines.
- Submission of pages to search tools.
- Report of your new position and report of your competitors position.
- Marking your website with Xiti Analyser II, a much more powerful and user-friendly tool than others.
- Traffic analysis.
- Website and competitors’ websites positioning reports every three month.
- Complete tracking beyond conventional measures as the number of visits, pages view. behaviour of Internet users.
For a Xiti Analyser II demonstration; contact us
