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Xiti Analyzer II

XiTi AnalyzerII is a solution for websites that want to optimize their Web 2.0 performances: ergonomics, content, process, R.O.I., CRM, e-marketing. XiTi AnalyzerII becomes indispensable to the marketing or IT services’ strategic decision-making. This solution can be enriched with specific dedicated modules (SalesTracker Module, Segmentation Module).

Throughout our services, Xiti web analytical tool will be essential for:

  • Optimization of the key indicators (KPIs)
  • Help with strategic decision-making
  • ROI of e-marketing actions
  • A customisable dashboard
  • A/B testing
  • ClickZone
  • Process
  • Geolocalization
  • Reporting
  • Detailed analysis of campaigns
  • Multivariable
  • Mobile sites
  • Rich media
  • Internal search engine
  • Multi-criteria and personalized indicators
  • Scoring indicators

Assess visitors’ interests accurately

What are your visitors interested in? To what degree?

With XiTi Analyzer II you can measure all standard criteria of interest and add exclusive synthetic indicators: the Behavioural Quotient and the Degree of Involvement.

By comparing these indicators and cross-referencing them with your other XiTi indicators, you can accurately measure your site’s attractiveness and identify its “hot” and “icy” zones.

Improve your marketing actions

How effective are your on-line marketing campaigns?

XiTi Analyzer II measures all your sources of marketing traffic and compares the quantity and quality of the traffic created. All your marketing actions are monitored, including emails, RSS flows, sponsored links, purchases of key words and advertising banners. Moreover, as XiTi is a trustworthy, labeled referee, you can objectively measure the effectiveness of your actions.

In addition, you can insert the amount of your investments into the interface, in order to assess the return on investment of your actions and to calculate your acquisition cost. XiTi Analyzer II also allows you to monitor the durability of your campaigns, identify prospective customers and detect Click Fraud operations.

ClickZone

ClickZone ClickZone® is an intuitive functionality allowing to measure clicks made on all clickable objects or zones of a Web page (image, link, button, etc). With measurements except for the pixel, XiTi replaces the precise position of the click and provides reliable data.

XiTi delivers these data under 3 modes of representations: HeatMap (image above), Overlay and the list. You can also personalize several aspects of the ClickZone®. You can take into account essential concepts such as the "Zones" and "Models". ClickZone® will incontestably enable you to enhance your audience as well as your comprehension of visitors’ behaviors who visit your site.

To discover XITI Analyser II, see our presentation here. For a demonstration of XITI analyser II, contact us.

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